The infographic is the best way to explain in a clear way, visual and synthetic a set of concepts, facts or complex data. Believe it or not, during centuries infographics have been used in books and communication media, but since the decade of the 80s the communication reaches their higher moment.
In the beginning the sthetic was very similar to the comic, although it had an explaining character. That’s how infographics made their first steps in the newspapers, and with the technology, it accomplished to implantate in the big generalistic diaries such as El Mundo, El Sol, Diario 16, New York Times, etc.
The story of infographic: Understand through the infographic.
If you are an usual user in social networks, it’s very probable that everyday you find several examples of infographics. There are infographics about all imaginable topics, some more effective than others, and some more viral than others.
From the most popular infographics in the internet story, that has been shared more than a million times, I would like to mention these two: What happens an hour later after drinking “Coca-Cola” and “Mother Tongues”.
What is an infographic?
What are they for?
In few words, to reach in a most fast direct way to large audience.
What are they for?
In a few words, to reach in a most fast and direct way to a large audience.
- 90% of information that passes through our brain is visual.
- Human beings process a visual element 60.000 times faster, than when we read the same idea in a text.
All of this makes the information in infographics, reach more people than just with simple texts.
The infographic is the most viral format in the social media era: A world where images rules, and infographics are being shared three times more than any type of visual content.
Let’s look where there visual information is, and that demands our attention. The effective communication and immediate, through visualization it will be more simple than through large texts of complex understanding. And that’s because after understanding the written language, a kid is capable to associate a graphic and the meaning of it.
Results of the use of infographics for the enterprise
Understand complex processes or big quantities of data won’t be possible, if we only say it and printed. Infographics accelerates the assimilation of concepts and leads to take the best decisions, to obtain the most successful results in their enterprise. The most complex message converts in interesting and attractive diagrams, or illustrated schemes of easy and fast comprehension for everyone.
Generating understanding in the enterprise
The accurate communication among members, that integrates an enterprise is elemental for the success. Because the message looks for an answer of the receptor, what happens if the information or message to share in the organization is complex or confusing ?
Well the message gets lost. The information will be received by only a few and understand for just a few less. The obtained answer, however, will be completely inappropriate.
5 reasons of why using infographics in the enterprise
Clarity and quality of the message
The clarity and quality of the message to transmit guarantees the desired answer. Visualize what is trying to communicate through an attractive infographic that accelerates the comprehension and with that the adequate make of decisions, but also, for communicate in a more fast and efficient way with their employees.
The visual narrative, or journalistic infographic, is an efficient technique that helps to solve any problem of communication, comprehension or interaction of the message. Thanks to the use of schemes, maps, illustrations, comic, graphics and others, it can transmit the most complex information in a massive way and without distortion.