In recent times, we have witnessed one of the most striking phenomena of global communication between people and institutions: #dataviz . What is data visualization? Why is it a trending topic in the world?
The rage over data visualization is a fact. Bar tables, old Cartesian axes and boring conferences are constantly changing to avoid becoming obsolete. A few decades ago, it was impossible to imagine a global scenario where statistics and data collection through visual design would be within reach. Why is this phenomenon happening and what are its characteristics?
Today, data and visual design are available to everyone. And that has to do with a a strong accompaniment of technological developments. Aaron Koblin, in his TED conference – “Visualizing our humanity artistically” explains that: just as the twentieth century was defined by the impact of film and the nineteenth century by the written novel, the twenty-first century will be defined as the “interface century“.
A great example of this approach to information is the existence of Google Refine, a tool that recovers and orders sources of statistical information. However, it’s necessary to recover the importance of order and presentation of the data. In short … the processing of that information.
So … How much does data display influence?
To begin, we must focus on the concept of “visualization”. As you know, working on visual information design concentrating on aesthetics, a good design and clarity are essential when it comes to presenting information. This is the fundamental law of this infographic design agency. And to be able to convert the data into a tool of interpretation of the facts, the work of creative minds is necessary, as well as experts with great power of analysis. This is the starting point.
Data alone would not go very far. Otherwise we would be speaking simply of a “rage over data.” In that case, we would be mere information “observers”, like robots, eliminating any ability of creating subjective interpretations, facing a new world of possibilities. That is why, many times, infographics are very helpful in data visualisation. The key is a good presentation.
The approach to the world of data that Nathan Yau proposes in “Visualize this” (2011) is very interesting. Here he proposes that most of the data visualisation projects have something in common: they tell an interesting story. In other words, this new communication trend involves telling visual stories that will help us understand what the data means. Thus, with #DataViz, it’s necessary for organization, design and a good research to be present.
In this sense, Nathan Yau, explains that the data visualisation phenomenon is a fusion between journalism and art. At least one should seek a balance between those two worlds for data visualization to be productive, clear and attractive for all those who see it.
And the wonderful thing is that people are showing their interest in this topic.
Because data visualization , with a dynamic presentation and a legitimate interpretation, involves expanding our horizons in the knowledge of the facts, as well as the artistic perception.