Technological advancement in the world of digital communication and the necessity to access information in a clear and fast way has made space for a new method of using quality information. A success case has been infographics as an apt communicative possibility to present complex data.
90% of the information perceived and used by the human brain is visual. Communication through infographics is precisely gaining a growing popularity because it helps to better understand complex data in a simple way. According to a research made by 3M Corporation, a visual is processed 60,000 times faster by the brain than a text format. We can go ahead to say that quality infographics is one of the most effective method when transmitting messages both because of its learning power, its assimilation ease and its user friendly sharing format.
In March 2012 hashtag #inforgraphic was twittered over 50,000 thousand times, between April 2011 and April 2012 the word “infography” was searched over 300,000 thousand times in Google, not to mention the amount of blogs that publish daily contents and easily provide their users with quality content infographics. The rise of social media is without a shadow of doubt a fundamental element in promoting this form of communication. However, the saturation of information that we can experience in the analogical world is reflected similarly in the digital world, so the quality of infographics is what can really make the difference and adds real extra value both to the speaker and the information recipient.
Infographics offers numerous advantages, it is easy to use, plus it adds value, it can be easily shared in social networks and it’s durable. The success of a good infographics is the fact that it goes beyond information only, and arouses the consumer’s interest with something more original and creative. Remember that infographics is not an illustration of the information, but the way of transmitting the data through real images (diagrams, illustrations, schemes, etc.), thus simplifying not just your success, but your understanding.
Less is more, and the simpler it is the more attractive; similarly, companies are counting on the new way of transmitting messages to their target audience.
“The clarity and quality of the pending message guarantees the desired results”.
Currently in Spain infographics of divers forms are seen everywhere, however not all succeed in communicating the message. Companies must be very mindful of the concept of transmission of information. Quantity does not guarantee quality; therefore it’s important to rely on a team of professionals to spearhead visual communication.
Based in Spain, Ernesto Olivares, a visual journalist with over 20 years of experience in the visual communication field, offers technological and online marketing, comparative and worldwide digital publicity section, as well as infographic solutions, suitable for all businesses.
“80% of the infographics shared in social networks are created and promoted by Visual.ly”
We are the main partner of Visual.ly, the world largest infographics and visualization of data community, where the registered users can create, promote and share their own infographics online, about any topic.
Since 2011 Visual.ly has been transformed into a very strong tool, serving as an intermediary between designers and content creators. 80% of infographics shared in social networks are created and promoted by Visual.ly
Due to the simplicity and clarity of its designs and the work of a team of visual communicators, Ernesto Olivares Visual information has gathered that the United States is the country with greater influence in its visual contents, with a total of 90% of its production, followed by countries like the United Kingdom, Germany, India, China and Australia. Another stronger proof than the image is the access to a language that is universally understood.
With basis on the studies that confirm that 40% of people respond better to visual information rather than a textual one, we can conclude that quality infographics captivates and adds value. To many companies it’s a new and very attractive way to transmit messages, not only in traditional media, but also in social media and 2.0 platforms. These visual communication tools adapts perfectly to the current necessities of any company.
Each day the network users demand quality contents, they use it, share it and promote it. This is what lead to a growing technological advancement, the quantity of the existing and growing social networks, give us the assurance that visual communication can stand up to the challenges of this digital era.