Unespa digital Memory, in an interactive infographic.Some messages are not simple to transmit, specially when the information that contains in it, is too large and difficult. Ernesto Olivares Visual Information helps Enterprises just like the “ Spanish Union of Insurance and Reinsurance”, UNESPA, (Unión Española de Entidades Aseguradoras), to transmit all the information they need in a clear and simple way, with the help of interactive infographics, and also create a closer relation with the final public. UNESPA, is defined as the “voice of the insurance”. It's labor consists that, the Spanish society will know the existence of the insurance and the benefits that comes with it.
To communicate all these correctly, UNESPA needs that all their associates know and also understand the point of view of the insurance, and also the value and all the advances that they contribute to the society. The UNESPA has been presenting the social Memory of the spanish insurance, each single year since 2014. However, for 2016 all of this changes, first the name“We are an insured Report” and offering their readers a much more actual and interesting version, and also the actual information; allowing them to access this data and interact with it, so they will have a better understanding and data retention. Their web page says it: the insurers wants to be clear, and their promise of the Brand confirms it: in UNESPA we are working to be clear, that means people can understand much easier. And how can we help to accomplish this ?We are experts in exploding the capacity of the visual perception, with the purpose of amplify the learning of the audience. We decided to go one step farther to get more attention and genuine interest for the material to present. We designed a PDF with interactive infographic, that can reach a bigger dynamism of the information. We give the user a bigger protagonism, so he or she will discover all the data that he or she finds useful. And with this action, the associated professionals won't only see the information, they will also be able to understand it, and traduce the useful information in knowledge and Business Intelligence.