Interactive infographic: How to serve a beer correctly
The spanish beerEstrella Damm, is one of the most consumed brands in Cataluña and it is very recognized in the country. They work extensively to keep that close relation with their clients. This time, in a way to generate engagement, it is decided to create an Interactive infographic to explain the right way how to serve a beer.Serving a beer is not as easy as it looks. Beer lovers knows very well what we are talking. Being cold and have less foam is not enough. Serving a correct beer is an art. In this Interactive infographic we explain step by step which is the best way to serve a beer. The user can do this by himself while explaining him which steps he has to follow. It is fundamental to turn the glass, only when the first stream of the beer is eliminated, to take away the pressure and in that way not creating unnecessary foam.
Finishing our glass of beer and serving a bit of foam is fundamental to keep the flavour and texture of the beer. You can open the tap beer and close it by following our indications. It is a simple a way to record it in our memory, and for learning something that you can do it by yourself.
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