A lot of car brands keep large romance with social networks and have a considerable number of followers in Facebook, Twitter, Youtube and Pinterest. Some of the brands have a page for each model they launched to the market, and others dedicate their efforts to Twitter like a support system and a quick arrival to the questions of the users. Each one has their own strategy.
In this report, Unmetric Inc, the enterprise number one in analysis of data and compromise in social networks, has combined different metrics of weight to create the denominated “Unmetric Score”, a value that determines the compromise and the activity of a brand in the social networks.
The data for this measurements were selected since October first, to 31 December of 2012 in the american market.