Imagine you start reading a book. You start reading the first chapter, then you proceed to read the synopsis, then the last paragraph, then you read some random excerpts from the sixth chapter and you end up reading the forth chapter. Quite weird, isn’t it?
This is actually how we use the Internet. In fact, we do not even carefully read what we find, but we just glance through information on different sites and only stop to read what is of interest to our eyes.
It is this new means of information consumption that leads us to summarize, to outline, and to provide information in the most appealing way possible so that we can actually retain the information we receive for much longer.
Why should we make the information appealing?
77% of our sensory receptors rely on our eyes. Half of our brain is responsible for processing what our eyes receive, and needless to say that our eyes are much more attracted to forms, colors, and movements.
In the light of these findings it should come as no surprise that the use of pictures notably increased in the information disseminated in the written press, which peaked at 142% between 1985 and 1994. As far as the Internet, this increase stood for 9,900% in 2007. Something to think about, isn’t it?.
In addition to that, interactive infographics are extremely helpful for us to deal with the information saturation. We receive five times as much information as 30 years ago. If we are lucky enough, we may end up remembering 10% of all visual impacts that we receive on one single day.
Here is a pictogram along with a text. They both represent the exact same information, but which one would you think conveys the information in a much faster way?.
The example above leads us to the conclusion that infographics are much easier for us to process. When the information is conveyed through pictures, we are more likely to understand them better and to retain them for a longer time. According to a study, people remember about 80% of the things that they see and that they somehow interact with. This figure seems astonishing if we consider that we only remember 20% of the information we obtain by means of reading.
The implementation of designs, colors, and movement contributed to a large extent to turning such a wearisome field as data analysis into a more appealing, fun and easier-to-digest one. This resulted in the mass viralization of infomation, which is nothing short of the ultimate goal of all sorts of information. It is no coincidence that users are more attracted to well-structured information presented in the form of short test and pictures, as this enables an easier reading and processing of the information.
More and more companies are attempting to use infographics in order to convey dense information which may be hard to understand. This is the case of Montclare, a SaaS consultant company that drafts an annual report on the 250 most important SaaS companies (software as a service), thus generating a great deal of strategic data for the development of the sector concerned. An online project containing infographics and information visual aids is conceived to provide the report data in a clearer and better-structured manner, which makes the processing of information much easier and helps the reader to better understand the strategic results.
It is therefore safe to say that the use of infographics is essential in today’s means of conveying written information. And the Internet, given its continuous changes, is already requiring the latest way of information consumption: the interactive infographics.