The infographic about the behaviour in the Social Networks of fast food restaurants in U.S.showed that McDonalds is a giant in Facebook and Twitter, even far away from its direct competitors. This is our first Case Study conducted with the results provided by our client Unmetric.
Visual solutions designed to Unmetric were very important to the successful completion of this campaign, as they helped to transmit the message along with the rationale provided by the data: achieving a high viral level in Unmetric Social Networks. That is why to use infographics is important for companies as a tool in their communication and marketing campaigns.
Infographics to visualize behavioral data of U.S. fast food restaurants in social networks.
CHALLENGE: Unmetric, an application focused on the measuring and analysis of big brands behaviour in the Social Network, in June 2012produced its report QSR (Quick Service Restaurants) in Social Media in order to measure the behaviour in Social Networks of the major fast food brands in U.S. It needed to introduce its results in an effective and faithful manner.
SOLUTIONS: To design an infographics that easily transmits the measurement results, with the required depth, and at the same time, being suitable as a separate part for transmission via social networks and conventional media. The message has to guide brands and agencies so can establish benchmarks in their social media campaigns, giving them confidence.
Unmetric is a successful company fully dedicated to a very specific market, the analysis of trends in social networking, giving references and solutions to the companies.
Documentation: after receiving the data and information the process of research and documentation starts to know the client, it s business and the scope of his/her project. Then we analyse the data, conclusions and results to see the different visualization options able to be established.
Sketch and Ideas: We explore several ways to display infographics, till find the best way which allows us to show the conclusively data into an organized way and with a script from the beginning to the end.
Design: Taking care of details such as font selection, color palette, graphic line and others, the graphic was presented, highlighting the reason of the measurement: fast food.
Feedback: Once the infographic design finished, we started with Unmetric rounds of comments and feedbacks to enhance the information distribution, content and graphic details till reach an Infography that shows the analysis data with depth and organization deeded from the customer.
Results: “Is one of the most shared Infographies in our social networks and published in several sector blogs and important communication media such as Mashable”. The result was a completely success because we reach to some bands that contacted us just to ask why they were not included in that infographic”, on that way Peter Claridge, Global Marketing Manager Unmetric, summed the success of this project.
Finally it’s the result: