Surely you know about infographics because of their traditional use: You can find them in newspapers and magazines plotting a story, combining textual resources with drawings, diagrams, arrows … etc. Now, perhaps you are wondering: “How can an infographics design help me reach my audience?”
visual, that only 20% of what we remember comes from text and we absorb visual stories 6000 times faster. We are in the XXI century: the ties were loosened, the old exhibition traditions are disappearing between winter clothes and new ideas have a need to be innovative, challenging and cutting edge: different from the previous ones.
But … what is the difference between a piece of traditional advertising, and a visual information design? And why does it have to form a part of your marketing strategy?
To understand our task, you need to ask yourself … What happens when you see an infographic in a newspaper or in a magazine? Surely you stop to look. And how do you feel when you visit a dynamic and interactive website? Most likely, you remember the experience as a positive one and want to visit that site again in the future.
A Infographic Design Company is one that focuses on understanding your needs, to then translate them into visual stories: What message do you wish to convey? How to communicate it? Who is your target audience? What is the image of the company? How will the work be seen on social networks?
It’s not enough to know how to use design programs to make a real visual story: only a qualified infographics designer can interpret both text and graphic elements, and combine them with an aesthetic and journalistic look.
Unlike a traditional advertising piece, infographics have an added value: they are interesting, educational, and can translate a complex message into something simple and easy to understand. They are also visually stunning, and will position your brand as an authoritative voice to discuss your company’s business. Because of all these features, and what we said at the beginning of this article (the mind works visually), they are perfect to enhance any marketing campaign. You can use them on social media, in brochures, in corporate presentations, and in all media.
PowerPoint presentations are also an area where we can help. We know how to make PowerPoint slides to support your exposure perfectly. How? Applying a journalistic approach to synthesize the text and using a stylistic look to design visual stories that create a climate, combining colors, textures and original artwork.
You may also need interactive infographics to make your website more dynamic. An Interactive infographics design will include the user, invite him or her to be a part of the visual world, creating an experience that your audience will enjoy. That, however, is not easy: if the user does not understand what they are seeing, he or she will close that tab, and migrate to your competition’s website. The experience in interfaces and animation is indisputable.
In the case of video infographics, they are perfect to viralize on social networks, or to exhibit in any event. The trick? They complement the magic of infographics with what we enjoy from animated videos. In short, they transform the complex into simple, without your audience getting bored.
Now that you know this, would you let pass the opportunity of using different types of infographics to enhance your marketing strategy, your presentations or to design your website?
Surely you know the answer …