The mythical and witty book of our history , Don Quixote, has almost 1,200 pages . It’s a lot , yes, but through ingenuity and originality , reading is , for most , a pleasure. There are reports that business , when compared to the work cited above, are brief : they only have 500 pages. But why then are so complicated, so boring , so costly to read?
We get lost in a sea of data and information on which hardly sighted the coast. Sometimes it seems that we understand it, but a minute later, we lost even more than before and do not know how to continue. That’s what happens to us when we are receiving all that information so complex . But when we are the issuers of the information , when we are trying to convey that message , OUR message, the situation changes completely. We do not lose ourselves in these data, we have it clear , not struggle to understand , but to make them understand . Nobody likes that people get bored with their proposals , or that look like a real mess and not understand anything. Representing a complex or dense information is not easy. The Infographic is becoming a site in today’s world but often fall into the temptation of draw infographics thinking more in the drawing than the real information you want to convey. Falling into this error , for us , means falling into incompetence.
“The Infographic is becoming a site in today’s world but often fall into the temptation of draw infographics thinking more in the drawing than the real information you want to convey”
To visually convey a lot of information and that an entire 500-page report fit on a single page , we must be very careful. There are processes , presentations, reports … that often crush us and we view much more complex than they really are, are an explosive mixture which , when it explodes , shooting grapeshot of attention loss . The only way to avoid this is to organize the data in a clear way, redefine precisely the steps , route the view of our readers to where we want to mark them, without confusion , to not miss him out on this wave of information , so it does not burden .
When a new customer requires our services , one thing should be clear : we are not experts on what you want to convey , we know well the data. That’s our first goal : get on your skin , get into his mind.
Investigate step to step the information and simplify to the slightest expression. Sometimes it happens that you have so much information to offer , you do not even know where to start. The director of a company may feel lost or confused if he do not know how to transmit his data. Ernesto Olivares In Visual Information go beyond the graph. We view and go into that unknown world data , in this world we are not experts , to make us professionals for a day. Locate the data , analyze them and try them out full advantage . It is the best way not escape us anything, it’s our way of doing infographics.
“We view and go into that unknown world data , in this world we are not experts , to make us professionals for a day. Locate the data , analyze them and try them out full advantage . It is the best way not escape us anything, it’s our way of doing infographics”
But beyond the analysis of information , beyond the graphics and its interpretation, which is key in our work we can not ignore : the sketches. They are a staple in our projects because of several reasons. We need to capture , in the most real as possible, which our customers have in their head. It is basic , yes , but unfortunately , sometimes the basics are dispensed if the final bill looks like or can masquerade as another that has followed every step of the process. It seems on the surface, but will not perform the same function or achieve the objectives.
Getting into the mind of a person is not as easy as we think . But , like everyone else is wrong , since our company understand that the sketch is essential. Only then can we show our client the idea embodied in a role. In case of the dismiss , we would save time because it would take only a few hours to change it again and the customer does not have to wait to see the final result. In this way , we can rectify any step, turn back at any time and continue forward only one condition: that our clients are completely satisfied with our work.