Media and circumstances change, but the needs of the man dont. The man needs information and he goes for the sources he knows to get it. But he needs quality information with easy understanding to avoid falling into confusion.
We live in a strange time between all time in our history. Such are the information sources that to say “information is power” is almost out of place. As other many things, information can be a double-edged sword: everything can be inside or outside at the same time. Because today everyone can write big amounts of information. So, what is the reliability of the information we receive?, how we can know if the information we read is based on verified information sources?, Can we take decisions according to them?
The huge influx of information that goes out on the network can overwhelms to anyone expectative who find in the “Google Guru” the answer to any question. This Guru that never sleeps or rests seems to offer every solution and advantage. But we would be able to discern the quality of information from that which is not?
“QUALITY: The information is needed for the decision-making and problem solving.”
If that we receive is not based on accurate and verified data sources, any decision based on it will be framed in error and will inevitably lead us to failure. Quality makes the difference and all of us know how to recognize it. But is not only about content but also by the form.
The information today is mainly visual because people hardly have time to read. The more clear and concise visual design is more easily will be assimilated by users, who demand immediacy and simplicity. This requires an investment in qualified professionals capable of synthesizing the data into attractive visual designs, this is what is known as Infography.
All Infography will be attained to a framework of ethical principles in which prevails that information which is reliable, factual and correlated with honesty, accuracy and transparency. The Infography is, undoubtedly, the natural evolution of journalism, which offers the true quality of information tailored to our days.