Most people think content marketing means publishing new content often, to try to reach as many people as possible. The problem with this strategy is you end up not devoting enough time to create and promote each piece of content. In a world saturated of content, that’s a strategy that is doomed to fail. We feel that a much better, sustainable appr...

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Your business information is very important but the way that you reach it to your audience is even more. Nowadays images surround us and it transmits a message that it’s very easy to understand. For example: would  traffic signals be equally effective if we put it in a text? Most people haven’t time to read and may lead to persistent mistakes....

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The infography has been in newspapers and mass media over the years. In the 70’s, The Sunday Times added to their pages the first infographic when computers didn’t exist yet and people had to make everything by hand. At first the aesthetics of the infography was very similar to the comic but kept the explanatory nature. Thereafter, USA Today l...

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The human brain weights about a kilo and a half and has around 100.000 million neurons. They are what allow you to process and retain a large amount of data. But how many data and how much information can you retain in one day? It’s the information age, it comes to us all the time through any channel and many times which today serves it’s not ...

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Nowadays we need things as soon as possible, the world is chaotic and time is too valuable to waste on searching. Especially if we are looking for information. Sometimes hours go by and you still have not found anything. You get nervous and it’s reasonable. It’s difficult to search in long reports just two data that you need. One of the best w...

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