The context was a key and fundamental element on the creation of content, then through the creation of memes, posts and promotions they reached the attention of the audience. We must emphasize that La Capital is located on a residential neighborhood, surrounded by small businesses, so without a social media campaign and the implementation of the inbound marketing strategy it would have been impossible to reach the results obtained because of these competence.
La Capital is a young enterprise, until now it has shown its clients its capacity to satisfy their desires and expectations. La Capital has a gastronomic qualified team that knows how to find the ideal flavours for the clients. The marketing team of Ernesto Olivares Visual Information knows very well how complicated it is to enter to the bolivian food industry.
The quality of the product, services and customer service has been prioritized leaving beside the price war that exist on the market.
Through social media channels we spread an entertaining content campaign where context was key to catch a higher number of clients.
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