Big companies rely on data visualization Unmetric Inc is one of the leading companies devoted to the analysis of trends in social networks. It currently works closely with Ernesto Olivares Visual Information, a company that operates in the field of visual communication, and it specializes in creating infographics.
Both companies make a perfect match. Unmetric is responsible for providing specific information regarding the brands, while Ernesto Olivares Visual Information, interprets data and designs the visual aspects using infographics.
Today, if a company wants to succeed in social media, it must have a professional tool that allows monitoring, categorizing and, in turn, providing performance indicators to understand where they are now and where they ought to be.
Unmetric, bases the analysis of its data on a scale of over 24 qualitative and quantitative parameters to measure the success of a brand in social media. Relatively it tracks and monitors the company, based on very specific characteristics. It also functions as a platform for validating agencies to show your customers what you are specifically doing. It provides companies that are present in the social media world with references and solutions, helping to establish key benchmarks to distinguish themselves among their main competitors.
Unmetric uses a type of data display, and customers easily understand the measurement results. It does so through infographics to show organized data and with a striking visual appearance.
Infographics is visually attractive, so it is a good way to analyze data and keep the attention of viewers as they digest the information. This becomes increasingly evident on Twitter, with its 140 characters and on Youtube with its popular viral videos of 30 seconds.
The system used by Unmetric is a public API provided by the various social networks. In the case of Facebook, the API is Open Graph. The data is filtered according to a smart algorithm. But do not take all the data, only those that are public and at all times respecting the privacy of individuals and brands.
Visual communication on the Internet is booming. Unfortunately, as with anything that becomes a trend, it tends to fall into the commodification of computer graphics services. Graphic designers who have no experience with data will provide this service at cheaper prices and they generates mediocre and low visual quality information.
However, high-quality infographics will always be in higher demands, in fact, it’s reflected daily in newspapers and magazines, where computer graphics are included in data, especially in economic and political issues.
Peter Claridge, Global Marketing Manager of Unmetric, says that although there are thousands of graphic designers, what distinguishes the work of Ernesto Olivares is their dedication and commitment to the work and the service it offers and its direct interaction with the public relations team. “Ernesto has been contacted at 4am to do a job, not going to bed until everything is finished. Ernesto is able to start all over again if you are not 100% satisfied with the same, so that makes it stand out from others. “
Carla Blumenthal, Social Media Manager of Snacks Kind says: “Unmetric plays a very important role in the benchmarking of the companies that are on social networks and provide a framework for growth through a social strategy. Unmetric capabilities as a fan of commitment, growth and demographics, allow us to make decisions quickly and strategically about our content and remedies”
Unmetric represents the new world of quantified information, imposing itself as the market leader of data analysis in social networks. The influence it generates is increasingly important, as well as how to present it for easy understanding. Companies like Unmetric, shows green light to companies willing to add value to their brand, a tendency that daily grows beyond social media.