If you want to stand out from the crowd using visual content, one of your safest bets right now is interactive infographics.
Plain, non-interactive infographics are already overused, while their interactive counterparts are still rare. What’s even more important, they are far more engaging. In fact, you could say that triggering user engagement is their main goal and feature.
Granted, they are harder to make. You can’t just type a bunch of bullet points, choose a cool font and a few stock graphics and call it a day.
If you take visual content creation seriously and value its ability to educate and reveal data in an easy way, you need to be thinking about using interactive infographics for your business.
Let us observe World’s Best Interactive Infographics, 16 examples for your inspiration, taken from the cream of the crop. All of them were published in the last three years.
If two centuries of immigration to the US can be told in an engaging, awe-inspiring way, anything can:
1. Your Life On Earth
An amazing compilation of data of how our planet has changed since the day you were born. Just insert your birthdate and you will be presented with more than a hundred personalised data blurbs.
In my case, since the day I was born the Earth has travelled 290 million kilometers through the Milky Way. Gosh, I’m old.
Find out how many major eruptions and solar eclipses have happened during your life (click on the image to open it):
2. Scaled In Miles
This one should take the prize for one of the most visually stunninginteractive infographics out there. The subject is a quite beautiful one too – Miles Davis’ immortal music.
Each milestone represents one of Miles Davis historic recording sessions. Click on it and you’ll find out when and where it happened, and who was playing along.
The spheres are each and all of the musicians who played with Miles (some of them are legends too). Click on a name and you see how many jams they had with Mr. Davis:
Scaled in Miles was a finalist in Fast Company’s 2015 Innovation by Design awards.
3. The Enlightened Happy Hour: An Interactive Guide To What You’re Sipping
Do you know the exact ingredients in your favorite cocktail? Even more, do you know how many calories you are adding to your body once you drink one of those?
Play around, and you may find that you need to stay away from those delicious mojitos while you’re on a diet. A glass of wine is alright, though.
Source: Column Five Media
4. The dude map: How Americans refer to their ‘bros’
Confused about whether you should address your American buddies as dudes, bros or pals? This infographic tells you where is cool to use each.
I never knew Lousiana was ‘bro’ territory:
5. Global Threat Interactive: What’s The World Scared Of?
World problems are not equally important, depending on who you ask.
Get a dose of perspective and reality by checking how threats like ISIS, global warming and cyber-attacks are perceived in different countries of the world:
Source: The Guardian
6. What I Eat – How Is This Related To World Hunger
Since we’re an expert agency in crafting interactive infographics, is it too wrong if we share one of our works here? If only, let us do it because the topic of this infographic is one everyone in the first world should be aware of. We were commissioned by the Manos Unidas NGO to make the problem of food consumption in the world easy to understand and grasp with a few visuals.
Did you know that 1/3 of everything we put in our plates ends up in the trash can? If you think the first step to solve a problem is awareness, please don’t miss our infographic.
7. You Vs. John Paulson
Got nothing against John Paulson? You will, once you try this.
Just insert how much dough you make in a year, and you will be promptly informed of how long it takes Paulson to make that much.
If it’s more than 10 minutes, you’re lucky. ????
PS. I dare anyone to not interact with the previous example. No wonder Gregory Ciotti cites it in his 3 Criminally Underused Visual Marketing Tacticspost on the Moz blog.
8. Hungry Tech Giants – Compare the acquisition strategies of 5 tech giants over the last 15 years
Apple, Google, Facebook, Amazon… They all have in common that they are huge tech companies, and the fact that they are very hungry. Smaller companies that help them grow and grab a bigger share of the market are their prey.
See who acquired more companies (and at what price) in the last fifteen years:
Source: Simply Business
9. 200 Years of Immigration to the U.S.
Take a look at the evolution of immigration to the US, understanding in a very easy and visual way what groups were the main contributors in every decade, from 1829 to our day:
Source: Insightful Interaction
10. How Search Works
This Google interactive infographic is probably the one of the pack that most people have seen before.
It makes a pretty good job of explaining something as complex as Google’s search algorithm, and the way its robots crawl the web and decide what pages to include in the Google index.
If you are interested in SEO, this infographics is for you:
11. The Daily Routines of Famous Creative People
Do you ever wonder whether geniuses and very creative people sleep less or more than 8 hours? And at what times of day do they perform better?
Of course, there’s no single answer, as everyone have their own patterns and preferences, but this infographics will show you the big picture. If they all have something in common, I’m sure you’ll spot it:
12. The Console Evolution
Are you old enough to remember the old Atari video consoles? Then you’ll love this (well, at least I do).
Remember your gaming life and take a look at the amazing sales numbers of some of the consoles we’ve all played with:
Source: Design By Soap
13. The Evolution of The Web
Now let’s talk about web browsers. Remember the old Netscape? And all those annoying pop-ups? And the first time you tried Google Chrome?
The web evolves fast, and it’s easy to get lost. Take a look at how web technologies have evolved, and what it all meant for user experience, the Holy Grial of web design and development:
Source: Evolution of The Web
14. How Music Travels: The Evolution of Western Dance Music
Ever thought that they are way too many music styles and genres. Well, turns out there are more dance music styles than DJs in Ibiza – and they all can be traced back to the same roots.
Better check it out for yourself:
15. What The Internet Thinks About
A glimpse at the most popular and shared stories on the web from the last 5 years. Perhaps surprisingly for some, stories related to parenting were one of the most popular topics.
Source: Funders and Founders
16. Woman’s Political Rights Around The World
This needs to be told, and understood by everyone. Women have been fighting for their rights until very recently in many countries. And in some places, they still are. Learn for yourself and help raise awareness:
Source: The Guardian
17. Beneath The Thinking Cap: The Basic Functions of The Brain
A quick and easy way to learn the fundamentals about the way our brain works, and which areas are responsible of what.
It still amazes me that your brain is different depending on what activities you focus more:
Source: Online College Courses
And that makes 16.
If you’re now thinking: “this is all very neat and cool, but I can’t do that”, don’t worry. We can do it for you.
You just focus on your content strategy and, above all, on your benefits (think about what the last infographics did for Online College Courses in terms of visibility and engagement). We’ll take care of the rest.
Let me suggest a few of our recent interactive graphics, and in case that’s not enough, please take a look at https://ernestoolivares.com/services/infographics.