Before starting to use animated infographics as part of a content marketing strategy, it is necessary to ask yourself how you can help our initiative generate more engagement in the audience.
In this sense, there is no doubt that people are looking for answers or extra information about the activities of the companies. Therefore, this article will focus on its clarifying value and the attractiveness that it has for the public.
Tips to take advantage of animated infographics
Here are 4 key points to improve and streamline the information model and take the most advantage of it.
1. Determine the interests of the audience
The good thing about using online animated infographics is that it can be oriented according to the main themes or generic topics that interest our audience and to expand the target of our marketing campaign.
Given its value in the transmission of information, its production should be oriented as part of a broader work that includes tips and useful data for the audience.
Therefore, despite the fact that the niche and the products offered are important to some extent, in many cases interactive infographics are not needed on the business itself; it only needs to be of great interest to the audience, as the example of interactive infographics of unsustainable food production in the world, which touches a controversial and broad topic, special to attract audience and engagement.
In fact, you can adjust and direct those interests to make an infographic that shows statistics on business development and growth in general, but without specifically mentioning the activity of the company.
2. Find an attractive topic
With the basic features of the audience in mind, tools such as BuzzSumo, Google search, Google News and Topsy can be used to find ideas on topics that inspire the overall concept.
You also have to select the keywords and watch which posts with infographics produce more interaction when they are published and shared on social networks.
A good action to decide the publication plan is to create a rain of ideas for choosing the most precise topics and that best represent our activity.
3. Distill and organize the best data
As with the conceptual stage, it will be opportune to scrutinize the ideological background and investigate before launching the interactive infographic html5. You have to look for data and statistics that support the subject and give rise to attractive content to frame the animations.
Many marketers try to include all the statistics they find and often end up with an infographic that is heavy and overwhelming. Keep in mind that people are busy and, for the most part, only scan content.
Once the research is completed, you have to organize the data and see in which context they are most relevant.
4. Clarity in the order of execution of the infographic
When the subject and the final direction to be followed is already decided, a creative and clear work order should be drafted that specifies the visual theme and includes examples if necessary.
For example, a work order usually includes color codes to show what text should be and what should be visual.
You also have to attach a complete translation of the concepts you have to present. It should be noted that in certain sectors it is very common to work with terminology in English, but in other cases it is not advisable not to fully translate its content.
In short, starting to use this format always involves organizational and creative challenges, but working with animated infographics can significantly increase the commitment of the audience, since the information capacity of publications is much greater when it presents interactive elements that guide the absorption of data by the public.
