One of our biggest challenges of a marketing strategy is the creation of b2b leads. Also, the ROI has to offer more concluding results in which the advertising act has been very successful.
The visual experience could be even more attractive at the time when generating leads, and, what if we use an infographic for that ?
How to generate more quality leads with one infographic ?
The consecution of potential clients is the final goal of any of the strategies for creating leads. When a marketing campaign has to be designed, an infographic is one of the most attractive elements for accomplish it. We can teach you why using an infographic, and also explain you how to generate leads with your marketing visual campaign. We already some infographic in Madrid and with this. Now is your time to learn.
1. How it should be focused
One of the first actions is to address the public that interests you. Defining your potential client is very important at the time of focusing the work, so that it serves for the creation of quality leads.
This is the way for the conversion rate to be positive. There are a lot of elements that we can include in our digital marketing strategy, but one of the most effective are infographics.
They are very visual objects, where the color, the typography or figures and the signs used can attract attention very quickly. But only through proper work will we get the favor of the readers.
2. Create exceptional content
The best way to ensure that your infographic is shared is to create something very unique and also exceptional. Let's face it: there are thousands and thousands of online infographics at this moment. Among them we have seen some that simply do not stand out from the rest.
And it's not that readers do not like simple infographics, but in fact the ones that are most shared are those that have some unique element that makes them stand out from the other ones.
Remember that infographics should not be limited to static images. With the increasing demand for video or animated content, more people are looking to create gifs and infographics with videos.
3. Optimize for SEO and achieve more visibility
One essential component of any infographics strategy is the visibility, and how you can achieve it by making the content public on your website. If you have a blog of your company (something that we recommend), you can publish an infographic as if you published any other article.
By doing so, you will take advantage of the authority and traffic platform that you already have on your blog to make your infographic visible. Upload the infographic to your own blog or website is important for SEO reasons. Since computer graphics are usually stored as image files (with .jpeg, .png, or .gif extensions), search engines can not read the text and graphics within the file.
This means that your visual files can not be found unless you add text clues (title tags, meta information, etc.) and the text information so that it can be tracked.
When you upload infographics to your website, make sure they are not hosted as a web file. Instead, upload the infographic to your site and include the following information:
- Meta description (alt txt)
- Title tags (title tags)
- Header tags (header tags)
- An article that accompanies and describes the visual content
- Relevant keywords (key words)
4. The use of the RRSS
Social networks (RRSS) are like a landing and take-off runway for our infographic images. Through them, postcards will fly thanks to the fact that they are shared by the interested public. But for that we have to get precisely interested public.
It is a matter of making an information offer that you can not refuse. We can not forget that the image is one of the most successful elements within the RRSS, so we can not miss out on such a valuable opportunity to reach our potential client.
Today, the RRSS are also considered as one of the best ways to build trust.
Remember that when you share your infographic follows the 4 advices for sharing an infographic on Facebook, a post that we wrote previously, insurance will be very useful.
In fact, the buyer personas tend more to interact with companies that have an account in the RRSS. Use hashtags, have a blog and keep your networks updated.
5. Promote your infographics by using paid ads
Remember, the organic reach of your audience has a limit. It is very probable that a high percentage of your followers are leads and have generated conversions, giving you a limited platform to achieve a high number of sales. A way to take advantage of social networks beyond the organic reach of your brand is through paid ads on Facebook, Twitter, Instagram or Pinterest.
Each of the social networking sites has an advertising platform that allows you to segment and locate ads, directing them to the audiences that will be more interested in the content of your infographic.
By targeting the indicated users with promoted infographics, you can take your content to the front of new looks and for a lower price than other platforms (such as Adwords).
But I'll leave you one more tip: the work you do to share your infographic organically will give excellent long-term results for your SEO and brand positioning, so investing in a quality infographic, with epic quality content is always the best investment. Do not forget: mediocre and normal things are everywhere on the net, but authentic content and also quality content, there is very little and is very requested. So do not doubt, invest in quality visual content to accomplish great results.