infografías Ernesto Olivares”

Keys to retain data in a business's world saturated of information

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Keys to retain data in a business's world saturated of information

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The human brain weights about a kilo and a half and has around 100.000 million neurons. They are what allow you to process and retain a large amount of data. But how many data and how much information can you retain in one day?

It’s the information age, it comes to us all the time through any channel and many times which today serves it’s not valid tomorrow. Today it is not difficult to get information. The hard part is to filter the data that is unnecessary or that have no validity. Infographics generate, organize and associate ideas and information, using keywords and images as the human brain processes and help us to retain this information in memory.

In John Medina’s book “Brain Rules” we found a neuroscience research conducted with students. When the information was presented to the participants orally, only 10% remembered it three days after the class. If along with the information were presented a picture, 65% of those participants remembered data.

Retain the information will be much easier with an infographic because of a clear motive: as verbal repetition, visualize  information active various parts of the brain. For instance, if you smell a rose and touch it with eyes closed, it will be easier to identify than just touching it.

One of the problems we face today is the saturation of information to which we are exposed, a saturation which generate noise. Hard to believe, but since 2010, the amount of information in the world doubles every eleven hours. The well-made infographics help our receivers to collect only useful information. A correct combination of font sizes, colors and visual elements together with the keywords, will help focus public attention on the important fact.

Interactive infographics are critical to avoid the noise and information overload. Multiple research studies show that images and videos involve the reader and also allow them to retain better what they have learned. Encourage action from the left and the right hemisphere of the brain and give more freedom and creativity in thought.

Companies want to transmit a lot of information for keeping informed of their actions and their own existence. But often such information is transmitted that create a “crisis of information.” Provide vast amounts of data carries a risk: that most are not relevant. It is, for example, what is it happening to the companies that are part of the Fortune 100. Gartner analysts warn: since now to 2017 a third of these companies will suffer a crisis of information. The reason, they say, is clear: their inability to assess, manage efficiently and rely on their own information. To avoid this you need to evaluate what information is relevant, so that it adds value to the company and that value contributes to achieve the same goals. Enterprises are having problems to find the information that is needed among the many millions of data. But customers also have to deal with the information overload of your company.

Separate information from noise  is essential to get the most performance of our content. We have already started talking about the “infobesity”, a disease of the XXI century for we have already found a cure: the infography.


“Brain Rules: 12 principles for surviving and thriving at work, home and school” by John Medina.
Gartner Report: “Strategic Road Map for Enterprise Information Management 2013″


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