infografías Ernesto Olivares”

We are 90% visual beings

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We are 90% visual beings

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Around 100 thousand billion images circulate on Facebook (77% of the total shared content on Facebook) and 6 thousand billion in Flickr. The image is, without doubt, the preferred content by users, but why? Which is the reason for this trend for visual content?    

The 90% of the transmitted information in the human brain is visual. While others animals, such as the dog is characterized by the sense of smell, or hearing sense in the case of bat; the human is undoubtedly a Visual Being. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Images are the most easily things to remember by our brains and are essential for our learning. Because of the human nature, what we see has a deep effect in what we do, what we feel and what we are.


The human brain: Visual organ

During the past decades, several investigations have established models of Learning Styles. One of the most famous was the Vak Model of Neil Fleming, which said that the learning styles of human being could be classified into an order of preference in visual, auditory and tactile or kinaesthetic. We can say that in our society we speak with images. Thus most people today prefer obtain information through the online system, primarily visual, and the current generation has grown and learned in such a way that it is difficult for them cope with a different communication from using images. It is estimated that 40% of people prefer visual learning over auditory or kinaesthetic.


Advantages of Infographics

The Infography combines the advantages associated with visual learning to make them serve the purpose of your message. Those publishers who know the potential of using infographics and feature them grow traffic 12% faster than publishers that don’t feature infographics.

  • Clarifies concepts
  • Reinforces understanding
  • Facilitates the assimilation of new knowledge
  • Identifies erroneous concepts quickly

Benefits are known and masterfully used by professionals in the field of Infographics. So, even if you just want to submit the project with a purely analytical purpose or even not going after to obtain any specific response from the reader, the mode of data presentation in an attractive and smart way remains being especially important.

We should no doubt that man is a mainly visual being that bases his learning and perception of the world in the visual experience. Therefore, taking into account that people like to consume more visual information in all the fields of life, the value of using visual information in our communication is really significant and the most effective way to do it, no doubt, is by using Infographics.

1 Comment

  1. Gerardo Gonzalez Reply

    Hi Ernesto, I’m a big fan of your work, I’ll be glad to work with you someday.

    I’ve just read this post and was wondering ¿where did you find this fact “Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.”? I’m investigating and cannot find a simple research about this, just a 3M flyer with no more than a marketing affirmation.

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